CURATED BY MADELINE

Your Event Organization Agency in Tuscany. We take care of Every Aspect of the Event.

Curated by Madeline is an agency specializing in custom experiences, dedicated to creating unique and personalized moments throughout Tuscany and beyond. We also offer exclusive services for expatriates, eager to better experience the best of the Italian Dolce Vita in carefully selected locations. Founded on a passion for detail, our agency is distinguished by its ability to reflect each client’s individual taste and style.

Based in the heart of Florence, our studio can be visited upon appointment. Our team of experts draws on an established network of local suppliers and collaborators, rigorously selected to ensure the highest quality. We differentiate ourselves by our highly personal and collaborative approach, working closely with clients to ensure events that exceed their expectations, and leave a lasting impression on them. Each event and experience is a work of art that we curate in every detail, turning your vision into reality.

Personalization

We create unique experiences tailored to each client and occasion, reflecting your individuality. From the mise en place to the menu, we personalize every detail.

Exclusivity

We offer access to exclusive locations, services and partnerships, carefully selected by our team to ensure exceptionally unique and unrepeatable events.

Elegance

Every aspect is taken care of with sophistication to ensure a touch of class in every experience, elevating each moment by making it sophisticated and upscale.

Authenticity

We celebrate the artisan and collaborate with artists and experts in various fields to ensure a high-quality experience. Every aspect of the event is designed to be unrepeatable.

MADELINE ALLISON HECHT

Founder of Ultimate Wedding Collection and Curated by Madeline

With years of experience creating weddings with her Ultimate Wedding Collection brand, Madeline Allison is a recognized expert in event design and wedding management. Trained by Matthew Robbins, one of the industry’s most prestigious leaders, she holds degrees in Photography from the Savannah College of Arts and Design and in Event Management from New York University, as well as qualifications in Floral Design from the New York Botanical Garden. Her passion for decorating and her eye for detail have allowed her to create exclusive, bespoke weddings.


With Curated by Madeline, Madeline Allison has expanded her skills to general event planning, taking on new challenges beyond weddings. Flexibility is at the heart of her philosophy, and her motto, “The sky is the limit,” expresses her commitment to boundless innovation and customization. Born in Guatemala to American parents, she is fluent in Spanish, English, Italian and French, facilitating international event management. A tireless traveler to more than 75 countries, she stands out for her focus on culture and customization, dedicating herself to creating unforgettable events and experiences in unique locations, responding to her clients’ desires with elegance and perfection.

FOR WEDDINGS, VISIT
ULTIMATE WEDDING COLLECTION